There is a wealth of talent available at your fingertips. What used to require a great deal of advanced programming and a large budget that many entrepreneurs can only dream of, is now available through such programs as WordPress. Small business owners can compete with large corporations with a web presence that looks and feels like they had a budget of Coca Cola or Budweiser. WordPress is a powerful tool with a large assortment of plug-ins to customize your website. You can add a variety of features such as calendars, polls, customized headers and other features.