Short and To The Point

Wit and Wisdom from a Short Perspective

Archive for the month “April, 2012”

Competing with the big boys

There is a wealth of talent available at your fingertips.  What used to require a great deal of advanced programming and a large budget that many entrepreneurs can only dream of, is now available through such programs as WordPress.   Small business owners can compete with large corporations with a web presence that looks and feels like they had a budget of Coca Cola or Budweiser.    WordPress is a powerful tool with a large assortment of plug-ins to customize your website.    You can add a variety of features such as calendars, polls, customized headers and other features.

Running with the Big Dogs

Small businesses are now using social media instead of traditional media to attract customers and to establish their brand.  In the past, advertising options were limited to radio, television, print publications and outdoor advertising.  Unless a client had a substantial marketing budget, the small companies  were limited in their ability to gain market share. Now, with the advent of social media, entrepreneurs can compete with international companies by generating websites and collateral materials that have the look and feel of Madison Avenue.  

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