Running with the Big Dogs
Small businesses are now using social media instead of traditional media to attract customers and to establish their brand. In the past, advertising options were limited to radio, television, print publications and outdoor advertising. Unless a client had a substantial marketing budget, the small companies were limited in their ability to gain market share. Now, with the advent of social media, entrepreneurs can compete with international companies by generating websites and collateral materials that have the look and feel of Madison Avenue.